After a night of drinking, you never know where you might end up.
With NotCo’s new NotHangover shots, waking up on the right side of wherever—a bathtub, the roof, your friend’s dog’s bed—is possible.
An experiential and PR campaign designed for party animals who are used to waking up in random spots, but are too hungover to keep the party going. Here’s how it’s going down:
We throw a rager in Vegas and allow attendees to sample NotHangover.
We hand-pick several party animals to take part in a once-in-a-lifetime experience.
Our private jet takes flight overnight. The destination? Wherever.
Wake-up spots include luxurious beds in random locations ranging from a five-star resort in Mexico to a “glamping”-ground in the woods of Idaho.
Plus, the next day will include a spa treatment and bottomless mimosas, so you can get trashed again without feeling ‘down-in-the-dumps.’
For those who aren’t in Vegas:
Prepare to run into one of NotCo’s interactive pop-ups. Hop under the covers to take an Insta-worthy photo with your besties, and share with #WokeUpWherever.
Plus, walk away with NotCo’s “WakeUpWherever” Kit — equipped with a free sample of NotHangover, a pillow, a blanket, water, and snacks. Everything you need to survive a drunken night out.